Carolina Salvage, located in Rock Hill, SC, brings the knowledge and expertise of three generations of auto recycling experience to their customers and fellow recyclers. Since 1931, the Morris family has been a leader in automotive recycling services in South Carolina and the local region.
Owner, Neil Morris, is at the helm of the ever-expanding, full-service 37-acre facility, which is located 20 miles south of Charlotte, NC. Carolina further includes a scrap metal recycling business and a state-of-the-art U-Pull-It location.
Neil Morris was initially a silent partner at the facility; however, his business partner passed away unexpectedly in 2014 and Neil then made the decision to step in to lead the day-to-day operations.
John Grant, Carolina’s general manager since 2013—as well as Neil’s childhood friend—also brought a great wealth of experience, having worked many years in the collision repair industry. John is credited with streamlining many processes and procedures at Carolina, while at the same time, implementing greater efficiency throughout the organization.
Both have been strongly committed to updating and upgrading their entire operation at every level. Over the past three years, the average age of vehicles purchased has steadily been upgraded from about 14 years old to just over 9.5, and the number of vehicles purchased for parts sales has also increased.
Their four-step Quality Control procedures insure that parts are thoroughly checked prior to actual shipping. Great care is taken to follow industry best practices, providing high-quality parts at competitive pricing. The net result is greater acceptance of their parts in their market with steady revenue increases, and the share of wholesale sales increasing from about 60% to over 70% now.
Carolina nurtures a true culture of professionalism in which all employees work together harmoniously as a team. Each person is cross-trained and, therefore, knowledgeable about each aspect of their business, and this approach assists in improving part quality and service. They have also strengthened the experience of their staff by adding James McManus in sales with 35 years’ experience in auto recycling and Todd Bangert with over 20 years’ experience in administration and finance.
Having joined Team PRP, Carolina now is a full participant in the Team PRP trailer program, placing them within one-day of the core of Team PRP’s Mid-Atlantic members. The shipping/receiving area utilizes the latest technology to expedite incoming and outgoing packages. The final of the four-step quality assurance program is a final quality check in shipping and receiving to ensure that parts going out meet strict quality criteria.
The sales team consists of a sales manager and five salesmen, all of whom are knowledgeable in used auto and truck parts sales. In fact, every salesperson receives ongoing, bi-annual offsite training with Mike Kunkel and Bill Stevens of Profit Team
Involvement with a Counts Consulting group has been an integral part of their flourishing business. “Carolina Salvage has undergone a lot of changes over the last few years,” commented Chad Counts, consultant and co-owner of Counts Consulting. “They have been working very hard to overhaul the staff and the processes to prepare themselves to be of greater benefit to the Team PRP network, as well as to take advantage of the benefits afforded by Team PRP.”
Carolina Salvage is a member of ARA, the Carolina Auto Recyclers Association (CAR), URG, and iPART (a southern-based parts trading group).
Even though Carolina has been a member of Team PRP for only a couple of months, they benefit from years of trading with fellow Team PRP members, and new relationships are helping improve trade between them and the rest of Team PRP. Here are some comments from fellow Team PRP members:
Carolina Salvage has come a long way toward becoming a force with in our industry. They are founding and active member of IPART (Independent Professional Auto Recycling Team), a localized trading group. That being said, they understand the concept and advantages of doing business with in a trading group. They have a seasoned sales staff and their parts arrive on time and in the condition expected. Any issues that may arise from our day-to-day dealings are easily and professionally handled. Overall, doing business with Carolina Salvage has been a positive experience. – Dale Bevell, President, Wayne Auto Salvage, Inc.
Carolina Salvage has been a great addition to PRP. They have great communication and process orders in a timely manner!
– Andrew Maziasz, Knox Auto Parts
Carolina Salvage has been really helpful and nice. Every time I call, they are always professional…. They also have good prices and are willing to work with me if I need to adjust the price on a part. When I hit them up with repair time, they are quick on emailing credits—they are just ready to move forward. Great people and great company! – Alex Velasquez, Knox Auto Parts
I think they have turned the business around 100% over the past 3 years. They are good guys doing all the right things. They will be a great benefit to Team PRP. – Don Gravely, Gravely Auto Parts